To help your organization provide educational sessions on topics specific to the Partners for Healthy Pets’ engagement efforts, the Partnership has identified a group of experts that are available to speak at various veterinary conference meetings. Below is a list of speakers and their areas of expertise. Contact them directly for additional information, questions and requests.
Improving Client Communication
Jason Coe, DVM, PhD
Dr. Jason Coe is an Associate Professor at the Ontario Veterinary College. After graduating from the College in 2001, he returned from mixed-animal practice to complete a PhD in the area of veterinary communications in 2008. In the same year, Jason joined the Ontario Veterinary College in the Department of Population Medicine where he has established an active research program in the area of veterinary communications including recent projects investigating veterinarian-client communication and adherence, effective veterinary teams, and social media in veterinary medicine. In his current role at the College, he co-coordinates the clinical communication curriculum across all 4 years of the veterinary program and is involved in teaching students about the relationships that exist between people and animals. In 2010, Jason was awarded the Nestlé Purina PetCare Canada Chair in Communications dedicated to improving the relationship between companion-animals and people through research and education. When not dedicating his time to these activities, Jason enjoys personal time with his wife, son and 2 daughters.
- Making it Stick: Delivering an Effective Healthcare Recommendation
- Taking Down the Wall: Overcoming Communication Barriers in the Exam Room
- Clearing the Hurdle: Communicating the Cost of Veterinary Care
- “All Aboard”: Activating the Veterinary Team to Achieve Optimal Veterinary Outcomes
Preventive Healthcare Communication
Karyn Gavzer, CVPM, MBA
Karyn is an industry thought leader and practice management consultant, speaker and writer. She specializes in marketing, and training for veterinary practices. Her mission is to help practices "go and grow" with new ideas and practical plans.
She has worked with industry, associations, and veterinary practices for 20 years. She is best known as the former director of marketing for the American Veterinary Medical Association (AVMA) where she created public campaigns with industry, such as "Pets Need Dental Care, Too" and training programs to help veterinarians and their teams market their services more effectively.
Karyn has an MBA and is one of fewer than 400 certified veterinary hospital managers (CVPM) in North America. She is a member of the American Animal Hospital Association (AAHA); an AAHA adjunct faculty member, and one of the founders of VetPartners, the association of veterinary practice management consultants and advisors. You can find many of her articles and video clips on the DVM360.com, AAHA-Trends Today and Veterinary Team Brief websites.
- How to Use the PHP Campaign to Make the Case for Preventive Healthcare in Your Practice
- Using Content to Connect with Pet Owners in Your Office and Online to Make the Case for Preventive Health Care
Preventive Healthcare Programs
Jessica Goodman Lee, CVPM
Originally from Boston, Ms. Lee graduated magna cum laude from Carleton College in Minnesota with a BA in studio art in 1989. Ms. Lee became a CVPM in 2009 and has spent over a decade managing practices in Minnesota, North Carolina, and most recently Texas where she was the hospital administrator of a brand new seven-doctor general practice with both alternative medicine and rehabilitation clinics, as well as a large luxury boarding facility. On the side, she provided practice consulting services, contributed articles to multiple industry publications, and has spoken at regional and national conventions. With the recent sale of her practice in December 2010, Ms. Lee has taken a position with Brakke Consulting, Inc.’s Veterinary Practice Management Group.
- Overview & Designing Your Preventive Healthcare Plans
- All Aboard! Everything You Need to Train Your Team
- Staying Power & Marketing Opportunities
- Q&A Session
Ilona Rodan, DVM, DABVP (Feline)
Dr. Rodan is the founder and hospital director of the Cat Care Clinic. She has over 25 years experience in veterinary medicine, and has been practicing exclusively feline medicine since 1987. In 1995, she became one of the first American Board of Veterinary Practitioners Diplomates with a specialty in feline practice. Dr. Rodan has been a strong influence both nationally and internationally in the fight to prevent feline behavior problems in household cats and to enhance the relationship between people and pets. Dr. Rodan is also a past president of the American Association of Feline Practitioners (AAFP), and has co-chaired a number of guidelines developed by AAFP and joint AAFP and AAHA guidelines, including the AAFP Feline Behavior Guidelines, AAHA/AAFP Pain Management Guidelines, AAFP/AAHA Feline Life Stage Guidelines, and the AAFP Feline Handling Guidelines. In 2005, she was awarded the AVMA Animal Welfare Award for her leadership and contributions to advancing feline welfare.
- Getting the Cat Back into your Practice
- Making Your Hospital Feline-Friendly
- Feline-Friendly Handling
- Feline Preventive Healthcare
- Preventing Feline Behavior and Health Problems through Enrichment
- Preventing Behavior Problems in the Multi-Cat Household
- Recognizing and Preventing Pain
Internet Marketing and Social Media
Michael Warren, DVM
Dr. Warren is a practicing veterinarian and online strategist. He writes, speaks and consults internationally on how practices can improve their client communication and engagement through online media. He is a spirited and dynamic speaker – tremendously passionate about the subject matter and driven to share marketing ideas with his fellow veterinarians.
- Online Marketing Explained
- What Makes an Effective Website
- Search Engine Marketing
- Social Media 101
- Reputation Management
- Online Marketing Essentials Workshops
More Healthy Pets. More Often
Advocating for preventive pet care is so much more than a recommendation or a prescription. This brief compelling video speaks to the heart of the Partners for Healthy Pets mission and message.
Partners for Healthy Pets 2013 Overview
The Partners for Healthy Pets conversation started in late 2010 among 14 animal health industry leaders and 6 prominent national associations.
Now, just 3 years since that first conversation, the collaboration and momentum of this partnership is unprecedented in our industry and the organization has grown to include the support of more than 100 member and associate member groups within the veterinary profession. Together we are working to
- Communicate the value and benefit of preventive healthcare
- Enhance relationships with pet owners
- And help the profession deliver an even higher quality of preventive healthcare
This video provides an overview of Partners for Healthy Pets’ 2013 accomplishments, including the launch of a national consumer advertising campaign.
Partners for Healthy Pets Presentation
These 15-minute and 30-minute prepared presentations (in PowerPoint format) give an introduction to the Partnership for Preventive Pet Healthcare and the conditions that resulted in its creation, outlines the profession’s opportunity to affect the vitality of the veterinary industry, introduces the Partners for Healthy Pets and the Practice Resources Toolbox, and discusses what’s next for the Partners and the profession.
Materials to use with the Partners for Healthy Pets Presentation
“Let the Practice Resources Toolbox Help with the conversation” provides an overview of the Resources Toolbox and the materials it offers
The Opportunity Surveys Overview is an introduction to the in-practice survey tool that was designed to help individual practices enhance their approach to preventive healthcare
AAHA/AVMA Feline Guidelines – a single page, checklist summary developed for practitioners to use in the care of feline patients.
AAHA/AVMA Canine Guidelines – a single page, checklist summary developed for use in the care of canine patients
“Power Tools for Your Practice” is a snapshot of Partners for Healthy Pets and the Resources Toolbox on the front, with the Power Tools bulldog ad on the back.