Internet Marketing and Social Media

About Internet Marketing & Social Media

Jumpstart Your Practice Online Research has shown that pet owners rely heavily on the internet to help them evaluate and choose veterinary care providers. Every practice needs an effective web presence if they are going to attract and keep clients. This suite of tools will help you create a website "client attracting machine" and help you become more social media savvy. Click here to view a short video explaining how these tools fit together in a simple, step by step approach.

How do you get started?

Week 1: Review the “Introduction Video” video  and your “Course Plan” to get you pumped up and ready for the series. Now that you are excited, proceed to “Module #1” and discover how to craft your practice’s message. For your planning, each module should be completed approximately every 2 weeks.

Week 3: Learn how to transform your website into a 10 out of 10 client-attracting machine - making it the platform on which to showcase the many great aspects of your practice, including that inspirational message. Watch “Module 2a and 2B” and take action!

Week 5: Discover the foundations of your Google Maps Ranking and the exact formula you need to follow in order to optimize your listing. Watch “Module 3a - Get On The Map”, take notes and implement what you have just learned!

Week 7: In this week you will learn how to efficiently and effectively organize your staff to write high quality blog articles every other week. This technique will serve as the engine behind your practice’s website engagement and ultimately your practice’s overall client engagement. Go ahead and watch “Module 3b - Content is King” right now!

Week 9: Hopefully by now you have a content generating system set up within your practice based on the previous module’s recommendations. In this week’s Module 3a it is time to study how you actually write your blog articles in order to maximize their online impact. Go ahead and watch “Module 3c - Search Engine Visibility” right now!

Week 11: In this week’s “Module 4a - Social Media 101” you will learn the most powerful social media platform on which to focus, how to create an efficient social media system within your practice, and the most common mistakes that are all too easy to make. Let this be your guide through the social media maze.

Week 13: Now that you have a Facebook system in place, how are you going to know what to post in order to create maximum engagement? You’re in luck as this week’s “Module 4b - Engagement Driven Social Media” is designed to provide powerful insights into the Facebook algorithm along with engagement focused strategies that you will be able to immediately implement.

Week 15: While the internet has brought great opportunity to the veterinary profession, it has also produced its own frustrations and potential pitfalls.Fortunately in this week’s “Module 5 - Reputation Management 101” you will learn the basic framework for monitoring your practice’s reputation and how to respond to negative reviews. While there is no silver bullet for this challenging topic, having a frame of reference for successfully handling this situation will prove helpful in relation to your own practice.

By utilizing these tools you will be able to...
Time to Complete
Tools & Resources

Jumpstart Your Practice Online - Introduction


DVMelite

This Internet Strategy Implementation Series includes 5 instructional video modules on strategies for establishing an effective internet presence. The series is created and presented by Dr. Michael Warren, a practicing veterinarian and managing director of a successful Web development firm.

A new module will be offered on this site about every 2 weeks. Each of the 5 modules in the series will feature two 30-minute segments accompanied by printable worksheets. All of the modules will be supported by live interactive Webinars, in which participants can ask questions and receive helpful coaching and tips.

To view a 2 minute video overview of the Jumpstart Your Practice Online Series, click on the link entitled How it Works Video.

Module titles

  1. Overview of Veterinary Marketing and Online Client Engagement
  2. How to Build an Effective Veterinary Web Site
  3. Search Engine Marketing
  4. Social Media
  5. Reputation Management

 

Jumpstart Your Practice Online Module 1 - Start With The Message


DVMelite

Learn how to craft your message to attract and inspire potential clients to join your practice.

The importance of your practice’s message cannot be stressed enough, especially given that it is the premise on which your entire practice will be perceived by the public.

By following this step-by-step process, you will be able to showcase the true values behind your practice, and this will translate into enhanced client engagement and practice growth.


 

Jumpstart Your Practice Online Module 2a - Veterinary Websites


DVMelite

Learn how to transform your website into a 10 out of 10 client-attracting machine - making it the platform on which to showcase the many great aspects of your practice, including that inspirational message.

In this module, you are going to learn how to create an exceptional first impression, and we’ll review example websites (the good, the bad and the ugly) so you know what to strive for and what to avoid!

It is important to be mindful that your clinic’s website is your virtual front door, and to understand that every potential and current client is evaluating you based on its presentation. This means it’s not sufficient just to have any old website; we must instead make it your most powerful practice growth and client engagement tool - an outward expression that truly reflects who you are.


 

Jumpstart Your Practice Online Module 2b - Veterinary Websites


DVMelite

This presentation is a workshop-style tutorial where we sketch out the perfect client-attracting veterinary website, feature by feature.  By the end of the session you’ll know precisely which components you need to have in place to make this the cornerstone of your client engagement and practice growth efforts.


 

Jumpstart Your Practice Online Module 3a - Search Engines: Get On The Map


DVMelite

This presentation is a workshop-style tutorial where we sketch out the perfect client-attracting veterinary website, feature by feature.  By the end of the session you’ll know the foundations of search engine marketing and specifically how to get your practice “on the map”.

Click the links to the left to watch the presentation - and don’t forget to download the tools!

As you set up your system jot down your questions and feel free to email phpjumpstart@dvmelite.com - we will be happy to help where we can.


 

Jumpstart Your Practice Online Module 3b - Search Engines: Content is King


DVMelite

In this module you will learn how to efficiently and effectively organize your staff to write high quality blog articles every other week. This technique will serve as the engine behind your practice’s website engagement and ultimately your practice’s overall client engagement.

Click the links to the left to watch the presentation and to download the toolset.

As you set up your system jot down your questions and feel free to email phpjumpstart@dvmelite.com - we will be happy to help where we can.


 

Jumpstart Your Practice Online Module 3c - Search Engine Visibility


DVMelite

Hopefully by now you have a content generating system set up within your practice based on the previous module’s recommendations. Now is the time to study how you actually write your blog articles in order to maximize their online impact.

In Module 3c you will learn the structure you should apply to each article in order to ensure it is highly visibility to your local audience.

Click the links to the left to watch the presentation and to download the toolset.

If you have any questions just email phpjumpstart@dvmelite.com and we will help point you in the right direction.


 

Jumpstart Your Practice Online Module 4a - Social Media 101


DVMelite

At this point we have now covered the foundation for your practice’s online presence. It is now time to focus our efforts on Social Media with Module 4a of the Jumpstart Your Practice Online Program.

In Module 4a you will learn the most powerful social media platform on which to focus, how to create an efficient social media system within your practice, and the most common mistakes that are all too easy to make.

Click the links to the left to watch the presentation and to download the toolset.

If you have any questions while implementing the process feel free to email phpjumpstart@dvmelite.com and we’ll be happy to point you in the right direction.


 

Jumpstart Your Practice Online Module 4b - Engagement Driven Social Media


DVMelite

Now that you have a Facebook system in place, how are you going to know what to post in order to create maximum engagement?

You’re in luck as Module 4b of the Jumpstart Your Practice Online Program is designed to provide powerful insights into the Facebook algorithm along with engagement focused strategies that you will be able to immediately implement.

Click the links to the left to watch the presentation and to download the toolset.

If you have any questions while implementing the process feel free to email phpjumpstart@dvmelite.com and we’ll be happy to point you in the right direction.


 

Jumpstart Your Practice Online Module 5 - Reputation Management 101


DVMelite

While the internet has brought great opportunity to the veterinary profession, it has also produced its own frustrations and potential pitfalls.

Fortunately in Module 5 of the Jumpstart Your Practice Online Program you will learn the basic framework for monitoring your practice’s reputation and how to respond to negative reviews.

There is no silver bullet for this challenging topic, but having a frame of reference for successfully handling this situation will prove helpful in relation to your own practice.

Click the links to the left to watch the presentation and to download the toolset.

If you have any questions while implementing the process feel free to email phpjumpstart@dvmelite.com and we’ll be happy to point you in the right direction.


 

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Partners for Healthy Pets