News and Updates

For news and updates from Partners for Healthy Pets, click an icon to download and view.

Reversing the Decline in Veterinary Care Utilization
In March, 2014, Partners for Healthy Pets commissioned a survey to determine the impact of its programs as perceived by members of the veterinary profession. Survey results showed strong positive trends in terms of greater focus on preventive healthcare in clinical practice, efforts by healthcare teams to communicate the value and benefit of preventive healthcare to pet owners, and the emphasis placed by veterinary school deans and primary care faculty on preventive healthcare curriculum and clinical education. Partners for Healthy Pets also commissioned an update of the original Bayer Veterinary Care Usage Study, which surveyed pet owners regarding their attitudes toward veterinary visits. Unfortunately, owner concerns about costs, the stress of veterinary visits, and use of the internet in lieu of seeking veterinary advise are all trending against more frequent use of veterinary services.

Join Noted Speaker Karyn Gavzer at AVMA to Help Pets Receive The Preventive Care They Deserve!
Join leading practice management communication expert Karyn Gavzer, MBA, CVPM for action-oriented, educational tracks that tackle key conversation insights and outline the Partners for Healthy Pets consumer advertising campaign resources available to help veterinary practices have more effective conversations with pet owners about the value of preventive care.

VPI-Veterinary Economics Financial Health Study, February 2014
High burdens of student loan and other debt, doubt over the ability to buy and sell practices and concern over long-term personal financial health and prospects for retirement: These factors are having an impact on the veterinary profession in the United States. In presenting the data on the financial health of veterinarians at different ages and stages in their careers, the VPI®-Veterinary Economics Study, produced in cooperation with Brakke Consulting, presents a profession at a crossroads. By presenting an accurate, unbiased look at the financial health of veterinarians and veterinary practices, from veterinarians’ self-reporting, the veterinary community can begin the conversation that will lead to solutions to the challenges now faced by these essential healthcare professionals.

VPI-Veterinary Economics Financial Health Study, January 2014
The VPI®-Veterinary Economics Financial Health Study, produced with the assistance of Brakke Consulting, benchmarks the challenges facing many members of the veterinary profession.The VPI®-Veterinary Economics Financial Health Study takes up the unanswered questions of the Bayer Veterinary Care Usage Study, also produced in cooperation with Brakke Consulting. The result: Answers for veterinarians in need of critical benchmarking data for themselves, their practices and their futures.

Get Involved! Ensure your clients know the importance of preventive care.
As veterinary professionals, we all know the importance of preventive care for pets. We understand that pets should see a veterinarian at least annually.Now, thanks to the Partners for Healthy Pets (PHP), getting that information across to pet owners has just become easier

News Release: Partners for Healthy Pets to Launch Pet Owner Campaign Urging Annual Checkups for Healthy Pets
Partners for Healthy Pets announced the Fall launch of an advertising campaign to promote the importance of regular veterinary preventive care checkups

Special Care Instructions Advertisement
This Fall, Partners for Healthy Pets will launch an advertising campaign to compel pet owners to take their dogs and cats for veterinary preventive care checkups at least once per year. Watch for print advertising to appear in People, "O" Magazine, Everyday with Rachel Ray, and Prevention magazines.

Build the Importance of Preventive Healthcare With Partners for Healthy Pets Power Tools
An overview of the tools available within the Resources Toolbox

Doctor, Have You Checked Your Website's Pulse Lately?
Every day that your website is not optimized for client attraction costs you new clients. Take the first step today –visit the Internet Marketing & Social Media section of the Partners for Healthy Pets Resources Toolbox

AAHA-AVMA Canine Preventive Healthcare Guidelines
The AAHA-AVMA Canine and Feline Preventive Healthcare Guidelines are complete recommendations that veterinarians can adopt and adapt to strengthen preventive care in their practices.

AAHA-AVMA Feline Preventive Healthcare Guidelines
The AAHA-AVMA Canine and Feline Preventive Healthcare Guidelines are complete recommendations that veterinarians can adopt and adapt to strengthen preventive care in their practices.

Press Release: AAHA-AVMA Preventive Healthcare Guidelines
Press release announcing the publication of the American Veterinary Medical Association (AVMA) and the American Animal Hospital Association (AAHA) new preventive healthcare guidelines for dogs and cats.

Media Contact Information

For media information and questions,
please contact: media@partnersforhealthypets.org