The History of the Partnership
The Partnership for Preventive Pet Healthcare™ was formed to address the increasing prevalence of serious diseases and the declining health of pets. Research has shown that even though the pet population is increasing, visits to veterinary hospitals have declined every year for nearly a decade.1
Experts agree that the decrease in regular visits can lead to an increase in preventable and treatable illnesses in dogs and cats. This includes diabetes, ear infections, and dental disease.2
A 2011 survey of veterinary professionals revealed that declining pet healthcare visits are recognized as a problem and identified communication issues and the education of the value of preventive healthcare to pet owners as factors that impact the downturn. Research also shows that opportunities to increase preventive healthcare visits lie within simple enhancements in everyday practice and, as a profession, we can do a better job of helping pet owners understand the importance and value of preventive pet healthcare.
References: 1. Felsted K. NCVEI update: new insights in practice growth. Bayer Healthcare LLC, Animal Health Division, Bayer Veterinary Care Usage Study; 2011. 2. Banfield Pet Hospital. State of Pet Health: 2011 Report. Vol. 1. http://www.banfield.com/banfield/files/bd/bd826667-067d-41e4-994d-5ea0bd7db86d.pdf. Accessed May 29, 2012.